I’ve had my own business since I was 9 years old. I’ve started, acquired, sold and helped out in many different types of companies over the thirty odd years since that time.
I’ve tried everything I’ve always needed to do, and I’ve had tons of excitement. A few of the highlights : I worked on Wall Street, I helped take a company public and I threw one of the largest VC names in the country right out of my office. I have worked on designing a quality management system for a leading dairy company. I’ve worked with some of the biggest names in the offline and online space, and I’ve seen the insides of a large amount of the largest corporations in the US.
I made my first million the old fashioned way. I worked my butt off. And I’ve got a lot to show for it, for which I’m both humble and thankful. Understand this, I am probably a successful entrpreneur and I’m happy with it.
Why am I sharing all this with you? I’m getting there.
People always ask me if I have any advice for being successful. They ask if I could name the things I suspect have gave the most to my success. Id like to share my findings from thirty years of business experience. They’re applicable both offline and online.
Here are my top five tips for success :
1. Always ensure all of your mails and calls get returned. I make a lot of contacts and requests through email, phone or even in real life. I am absolutely surprised at the quantity of people who do not trouble to return the request. It is classless and disrespectful to ignore someones request, and it makes them irritated. Angry folks tell other folks how you have maltreated them. The less people out there talking ill about you the better.
When I was an iso 9001 consultant at Modem Media I got between one thousand - 3k mails a day. I was buried in mails. My aid went in and cleared out mails when she could, forwarding the ones she knew she or one of my underlings could handle. But she left the rest for me. I’d spend at least an hour a day returning them. Sometimes all I announced was Call so-and-so or Thanks for the heads-up, but most of them got answered. The priority was clients, then chiefs then standard folks. If you are not going to answer correspondence from clients or peers, do not give any person your email address. Funny thing about most of usif you’ve an email address and invite us to use it, we think a solution. I’ve written three mails to Darren at ProBlogger.net. He has not answered a single one. While I believe some of his stuff is very good, I find his unresponsiveness displeasing and I do not find him as authoritative as I used to.
I sent an email to the President of Staples on a Sat. afternoon a few years ago. I got an individual response from him the next day (Sunday), and we resolved my difficulty with aid from one of his EVPs. If he will be able to reply to one of my mails, so can Darren.
2. Help anyone who asks. It doesn’t matter what it is if someone asks if you can help them and you can do it, do it. Whether it entails rolling up your sleeves, writing a check, giving some time or merely responding to a query from someone who does not know as much as you, suck it up and do it.
3. Always know more than most of the people about your industry or business. I’ve always been a technologist, so this has been engrained in me since I was sixteen. Read about things in your field every day. Go to a convention or trade show every now and then. Participate in consultations or forums, on or off-line. It will keep you connected to the people in your industry and make you a guru. The web is a dazzling tool for getting this done.
4. Treat your workers like gold, because they are. In my private businesses my staff get away with a lot. They’re well paid, get surprise advantages all the time and can pop up and vanish as they please. Some take advantage, but they do not last long. Being a jerk to your employees will always come back to bite you. It will also mean that you’ll get hosed a few times, but you probably would have anyhow.
Make the workplace fun, comfortable and as casual as you can. Show your staff by example how you need them to treat shoppers and co-workers. They’re going to follow your lead. If they abhor coming to work it will show in what you produce, this was a major feature that I noticed while designing the quality management system I discussed earlier.
At Modem Media I organised an annual barbeque in the front parking lot. We had pork, BBQ sauce from Texas and masses of other stuff Im not going to get into here. It was a small gesture however it went a long way.
5. Acknowledge everyone who helps you advance, especially those that did not gain from it. This is another thing that I am surprised more people haven’t caught on to. I announced in an earlier post that I constantly comb my log files for people who have social bookmarks pointing to this blog site and send them a quick email thanking them. I stopped counting the quantity of people who email me back shocked that I’d make the effort to thank them. Why shouldn’t I? They took time out to help promote my blog, and got nothing in exchange. A thank you acknowledges their time and effort and hardens them as a supporter. Trust me, you need all of the allies you can get.
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